Web Development Agency in Hong Kong

Allo Web Design has spent 10+ years working as a user-based web development agency in Hong Kong. Our clients come from industries like finance, e-commerce as well as the others. Before we start web development with a company, we have to run an in-depth analysis in user experience research, user personas and user journeys, ensuring the product matches the needs of their target audience.

As the top-notch web development agency in Hong Kong specializing in UI/UX, our approach is centered around our target users. This way we can have a comprehensive view of what they need and what they expect. Based on these, we develop a website that “exceeds” their expectation and therefore, bringing a new level of experience when they virtually interact with our clients.


Our Web Development Approach

Web development is mostly related to designing the functionality of websites and apps. It is quite similar to web design, but web development technically is more about the construction process and programming of websites. Web developers, based on the web design wireframe, build the website and make sure the look and feel and the user experience is exactly what the designers expected. To achieve these, they write different kinds of programming codes, which depend on the specific business needs and web platforms they are working on.

Programming languages are the basic tools involved in web development. They include HTML (Hypertext Markup Language), CSS (Cascading Style Sheets), JavaScript and more. Three main types of web development include: front-end development, back-end development, and full-stack development.

Front-end development is usually the client-facing side of web development. It is the storefront that your clients will see and interact with. Front-end developers use programming languages including HTML, CSS, JavaScript, and frameworks like Bootstrap, React, AngularJS, Backbone, etc.. On the other hand, back-end development is related to something you can’t “see”. It includes database interactions, user authentication, server, network and hosting configuration. Server-side languages like PHP, Ruby, and Python are usually adopted by back-end developers in the web design process. For full-stack developers, it means they are familiar with both front-end and back-end web development.

User Experience Research

With a systematic approach, we try to understand the target audience’s preferences which form the basis of our web development strategy for the company.

User Personas

As a Hong Kong web development agency who practises empathy, we conduct user demographics segmentation helps us build the website from the end user perspective.

User Journeys

We carefully craft the digital journey for each individual user in order to manage their expectations while streamlining their website experience with our clients.


By comparing with industry benchmarks, we select a visual direction for web development that matches the company’s brand character and color tone. This gives the overall guideline for the look and feel of the product.